There’s a lot of 'I can’t quite believe this is happening here', and
'this is so exciting for our city' sentiments in Norwich. It’s much like
how I imagine Radio 1 would be as a lover: they swing by your town
suddenly and give you the best day of your formative years. You spend
the whole day together. You both upload emotional vlogs saying how
wonderful it’s been. But then Radio 1 don’t stick around afterwards to
meet your parents. Radio 1 are leaving out your window. They’re off in
search of a new lover in Carlisle or somewhere, and you never hear from
them again.
Try to live in the moment, Norwich. Take it from someone who saw Dave
Pearce’s Dance Anthems as a teenager in Nottingham. Don’t ruminate over
it. Don’t wonder why they’re reading but not replying to your WhatsApp
messages.
Radio 1’s Big Weekend is a fairly unusual prospect: people grab free
tickets to a day out, before the line-up has been announced. It tends to
be as mainstream as crowds get: they don’t so much only know your hits,
as only know two lines from the chorus of your hits. Throughout the
weekend, many an act will turn the microphone on the audience and beckon
them to sing lines of their hits, and will get nothing back. That’s not
to say people aren’t here to have fun. People are definitely here to
have fun.
People are really quite desperate to be here. But the audience are going to make them work hard for their affections.
And the festival can dwarf even Glastonbury in terms of the names it
can attract. Last year's Glasto headliners Kasabian were reduced to
headlining the second stage at Big Weekend that year. Calvin Harris is a
regular headliner at the likes of T in the Park/V Festival/Coachella;
last year he had to make do with being second to last on the main stage
here.
This year, everybody got tickets thinking Taylor Swift was
headlining. This was already a great day out in the making. Then Tay Tay
seemed to be, erm, swiftly bumped for Foo Fighters; you can only
imagine the 'we can’t turn down Foo Fighters, can we?' conversations
that were presumably happening at Radio 1. For one, Foo Fighters are
also headlining that other really major event BBC Music stream each
year. And having both Muse and Foo Fighters headline is something of a
dominance of guitars, and we’re regularly told that the kids don’t
listen to guitar music anymore. Big Weekend had also quietly established
a format for these headline slots: the Saturday night would always be
‘somebody Zane Lowe would’ve interviewed’ - Coldplay, Biffy Clyro,
Jay-Z – whilst the Sunday would be ‘teen pop icon’ night – Katy Perry,
Bruno Mars and Rhianna being the three most recent examples.
So is this set to be the toughest gig Dave ‘but he’s such a nice
guy!’ Grohl has faced in years? Trying to win over a crowd that are,
hand on heart, a little disappointed Taylor Swift isn’t headlining?
More on that later. Big Weekend is also a good opportunity to suss
out which artists are most doggedly keen for mainstream success right
now. Take
Snoop Dogg, for example. Following on from the
unquestionable critical
and commercial success of his conscious reggae ‘Snoop Lion’ phase, he
has now alighted on a new strategy in search of a pay cheque: get
Pharrell to produce his new album, and tour it around events like this.
At Glastonbury 2010 I saw Bonobo instead of Snoop, which provided a
sharp lesson in festival clash management. Who ever reminisces five
years later about a Bonobo set being one of the all-time great festival
performances? We turn up on site on Saturday afternoon just after 2pm,
having deduced that the worst that could happen is we miss half of Ben
Howard’s set. Nope - Snoop’s already halfway through, and plenty of
people have got there before us, so there’s no getting anywhere near the
tent, let alone inside it. Oh well. You can watch him below this
paragraph instead if you like. I haven’t watched it yet, but I did hear
from people he was good. #musicjournalism
The Vaccines seem to be having fun with the
occasion. Justin Young is throwing himself about all over the stage.
It’s pushing the right buttons for everybody in the field. All these
hijinks don’t make for best vocal performance of the weekend, mind – you
wonder if anybody watching at home is enjoying themselves, and you’re
certain it will be sounding terrible on the radio. Should acts treat
these sets like extended Live Lounge sessions and not play for the
crowd’s affections? Discuss.
David Guetta at 6pm is an interesting prospect for a
genre of music that’s usually fairly reliant on darkness and big fancy
light shows. Certainly his set includes some relatively challenging
beats for this time on a pop festival’s mainstage. It’s all washed down
alongside Guetta’s pop hits though, that riff from 'Seven Nation Army',
and a (to use the technical term) shit ton of pyrotechnics, so it’s
probably safe to say he knows how to get the whole field on board.
If The Vaccines concentrated on played to the crowd rather than worrying about sounding good on the radio,
Florence + The Machine’s
set definitely has a sense of Let’s Turn In A Flawless Vocal
Performance about it. It does perhaps help that as she’s broken her
metatarsal and spends the whole gig perched on a stool, which does
famously limit one’s abilities for on stage tomfoolery. It all feels a
bit Jools Holland. The fact that the crowd remain firmly behind her is
quite the feat.
They can seem more appropriate for Radio 2 though, don’t you agree?
That’s why it’s faintly surprising to see them on this bill, but people
seem delighted about the fact that they are. And I’ve certainly heard
very good things
about their new album. Certainly the set lays the new songs on thick,
so the fact that it’s such a popular show with the crowd is a fairly
remarkable achievement. When everybody is invited to pogo during 'Dog
Days Are Over', the whole field obliges like they’re at a bloody Chase
& Status gig or something. It seems they’re a band that can do no
wrong. Anyway, as ever with Florence + The Machine, the final word goes
to
this tweet.
Speaking of acts that should really be packed off to the Radio 2
playlist by now, it was fun, back in 2012, to see the headlines
‘Nick Grimshaw bans Robbie Williams from Radio 1 playlist’
and speculate who’d possibly be next to lose the lucrative support of
the station just as they’re releasing their latest album. Were one so
inclined, it’s not a huge leap to imagine
Muse - and
last year’s headliners Coldplay - reading those articles and offering to
play Big Weekend out of an almost desperate need to remain in the
station’s affections. 'We know 18 year olds aren’t listening to us like
they used to. Please keep playing us, we’ll give you such great access
if you do'.
Now, do the buzz levels for this new Muse album seem a bit low to
you, too? As possibly the only Muse fan that loves it when they go
R&B (Madness/Undisclosed Desires), disco (Supermassive Black Hole
and classical (Exogenesis Symphony), it’s difficult to get excited about
this album cycle they’re embarking upon. It all feels a bit
Muse-by-numbers so far. The first half of their Big Weekend set is very
heavy on the new material, and for Muse, the audience seem to be having
none of it. ‘Hysteria' is still the sound of a band bringing about the
end of the world though, and obviously they’re fairly tight musically by
this point in their career. The hits flow freely in the 2nd half.
Floating voters don’t get converted though. You wouldn’t call the set a
failure. But leaving the festival, nobody seems that pumped up about
what they’ve just witnessed.
Sunday
Sunday begins with singer-songwriter
Raury from
Atlanta, Georgia in the In New Music We Trust tent. He’s broadly the
upbeat type, and asks the Norwich audience 'did you come here to get
inspired?', to which the woman next to us yells back 'no, I came here to
get pissed!'. A moment of silence in support of the #BlackLivesMatter
campaign is unusual to say the least at a Radio 1 Roadshow-style event,
but it works in a varied set that makes every effort to put on a bit of a
show. Raury encourages everybody to hug the person to their right, and
I’d like to send my personal regards to the stranger to my right whom I
immediately hugged, therefore also spilling his pint all over him.
Afterwards there’s time to catch
Cash + David’s playful
atmospherics in the BBC Introducing tent, and - owing perhaps slightly
to rain - plenty more are only too happy to join us. They’ve already got
enough catchy tunes to see them playing bigger stages than this.
There’s no room in the tent for Lethal Bizzle, so it’s over to the main stage to see
Rita Ora
borrow heavily from hip hop culture for her production instead. She’s
been kind enough to bring along quite a stage show: by this point in the
day everybody’s in the mood for some well-choreographed dance routines
and snazzy staging. It’s an impressively slick offer, which
successfully does the job of disguising that 'I Will Never Let You Down'
is the only moment of real pop genius on display here.
Everybody’s had a few gins by the time
Sigma come
on. One enthusiastic raver comes bounding over and tells me 'you know
what: your kind of drum and bass makes people so happy'. Now, I’ve never
so much as been in a DJ booth in my life, but he continues, explaining
that he knows he recognises me but he can’t quite place who I am. I
helpfully decide to announce that I’m (the 49 year old black drum and
bass DJ) Fabio, which I (as a 31-year-old white-Irish male) thought
might be something of a challenging sell, but he’s just overwhelmed with
excitement at getting to meet me. That doesn’t stop him putting his
finger on my lips when I talk during one of his favourite breakdowns,
however. His reviews of Sigma’s set are perfectly serviceable actually,
so logically extending his request that I stay silent, let’s record his
thoughts instead: ‘Changing’ gets an enthusiastic declaration of 'that’s
what I call art', but Ella Henderson’s guest spot on ‘Glitterball’ is
less well received, with the feedback 'this is bollocks pop shit'.
Meanwhile Sigma’s 'Bound 2' remix is – justifiably I’m sure we can all
agree – credited as having 'clever lyrics'.
In between acts we get Radio 1 presenters DJing to the crowd
(highlight: the new Chemical Brothers single), and Live Lounge videos.
In the long history of attempts to whip a crowd up into a baying frenzy
before shows, you have to wonder just how successful a James Bay Live
Lounge video could realistically have been in building the excitement
right before
Taylor Swift comes on stage.
In stark contrast to Rita Ora, Swift doesn’t bring anything in the
way of dancers or staging or choreography. Swift’s got the numerous
incredible moments of pop genius on her side. Which should be enough.
Taylor Swift’s songs dominate pop music to such an extent that it can be
difficult seeing the point of all other teen pop icons. Every gig
should be an easy win for Swifty. But there are problems: she only
sticks around for seven songs, or 35-40 minutes, falling way short of
her hour long time slot. There’s also a bit of an over-reliance on her
backing tracks. But if she’s just about getting away with it, she’s
getting away with it because she has those songs.
Big Weekend felt like an opportunity to see Taylor Swift without
having to spend £55 on seeing her at Hyde Park, but Swift, like several
acts over the weekend, hold back on large swathes of their hits in
favour of their new material, and so sometimes Big Weekend sets can feel
more like a teaser to get you back for a full gig later in the summer –
you feel you’re being marketed at more than your typical gig.
So you can imagine how refreshing it is when Dave 'but he’s such a nice guy!' Grohl comes on stage and announces “
right we’ve got one hour to play as many songs as we can”
and Foo Fighters proceed to be more than generous with playing what
people might want to hear. They’re skilled at bringing the whole crowd
along with them for the ride. If you get the feeling that many artists
see a Big Weekend show as a necessity rather than a joy, Dave 'but he’s
such a nice guy!' Grohl is arguably the man who shows it least. Maybe
Foo Fighters easily claiming victory in their Hardest Gig Ever is in
part a testament to the magpie-like modern day music consumer that is
all too happy to have an amazing time at both Foo Fighters and Taylor
Swift gigs. But this felt like a full Foo Fighters gig compacted into a
well-meaning 60 minutes. For that, Big Weekend belonged to them.